Amazon is the future
I have been hesitant to say this over the last several years, for no good reason other than the fact that I’ve just never been a huge admirer of the company, but Amazon is the future. In 10 to 15 years, there will be no Wal-Mart, thank the Lord, but there will be Amazon.
Amazon is changing the Retail & E-tail at the same time. You just don’t realize it yet
There’s a fairly credible rumor circulating that Amazon is exploring opening up retail locations. This will be the end of retail as we know it. Super-Stores like Target and Wal-Mart rely on distribution networks and business relationships that took DECADES to develop in order to sell the volume of products that they sell at the margin that they sell it at. Amazon has it done already, but differently. With services for online retailers like Fulfillment by Amazon (FBA), an online store can ship amazon as much inventory as they want, and when you get an order, you let Amazon know and they’ll ship it using their super-efficient distribution network all for a small fee.
The really killer thing about this is, when Amazon needs something for their new stores, they already have it in stock in their facility, they just don’t own it. Imagine you have your own private label product, we’ll call it Mr. Awesome’s Awesome Cereal, and you use FBA for fulfillment of all your orders. Amazon retail sees that your product does well online so they want to bring it in their store, well the product is already in the Amazon warehouse so all they have to do is buy it from you and they have instant delivery. Imagine doing a $50,000 wholesale order to Amazon in seconds, no packing or shipping, no dealing with that stupid machine that rotates the pallets while holding the big roll of shrink-wrap… none of it, they’ve already got it and now you’ve got their money in YOUR bank.
Amazon eats their prey
If you thought Wal-Mart was the king of predatory pricing, think again. Wal-Mart only buys things that EVERYONE NEEDS, Amazon has
EVERYTHING that EVERYONE WANTS, and it gets even more intense. Amazon already has a very popular service for e-retailers called “Amazon Marketplace” which allows online sellers to list their products on the Amazon website and then Amazon just takes a “small” cut.
Well, again, Amazon with their watchful eye can see which of your products do well and then go to your suppliers and with their MEGA-sized buying-power they’ll be able to negotiate a cost that’s way better than your cost and they’ll be able to sell it at a price that’s way better than your price. And just like that you’re no longer selling that product, you’re holding on to that product, which is the exact opposite of what any retailer is supposed to be doing. Terrible for the proverbial “little guy” that’s trying to compete in the online landscape, however awesome for Amazon. Amazon can systematically and automatically kill their competition; that’s predatory pricing like you have never seen before.
What’s my plan?
Buy stock. Over the next 10 years I plan to invest a heavy amount into my retirement, and without a doubt Amazon will be one of my core holdings. With everything that they are doing right now, they’re going to dominate the marketplace for years to come. I was too young to be in on the Wal-Mart growth, borderline too young to be in on Google, and I see the future of Amazon, and I like it.
Comments(0)